Proya Cosmetics officially announced Hu Ningbo as the Company's first Chief Digital Officer (CDO), marking that its digital transformation strategy has entered a new phase. Hu Ningbo possesses over 20 years of experience in digital construction, combining a global vision with localized implementation capabilities. He will lead the coordination of technology, data, and business resources, promoting the Company from "partial digital upgrades" to "holistic digital planning", creating sustainable digital competitiveness for Proya Cosmetics.

As a leading cosmetics company in China, Proya Cosmetics follows the national "Digital China" strategy, continuously increasing investment in technologies such as AI, 5G, big data, gradually deepening full-chain digital layouts in R&D, production, and marketing. In the future, Proya Cosmetics will further improve its intelligent production system, deepen the application of data assets, and build a digital talent matrix to achieve the deep integration of technological innovation and business scenarios. The Company will continue to explore the path of digital transformation in the cosmetics industry, providing a more practical reference model for the high-quality development of the industry.